![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/13aa838c43ca8209a865d92a_rw_1200.gif?h=78878913dbc4f42f6f7a1868b5294b42)
ETC is a channel targeting the young adult female demographic with shows like Supergirl, Project Runway, New Girl, Scream Queens, 2 Broke Girls, and such.
We won a bid to completely redesign the brand, starting with the logo, identity system, print collaterals, up to the on-air templates and channel ID, all inclusive of animation. Positioned as an 'on-air magazine' of sorts, we took to stylizing the elements of make-ups & magazines to define the look and feel of the brand.
Here's the montage of the work that we have done when the rebrand went live last year.
Here now is a breakdown of the branding that we did for the channel. From here we developed a wide array of designs spanning on-air templates to print collaterals.
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/0ffadb3d8d4b4a36e3740d0c_rw_1920.jpg?h=2f596c7e2fc6b5c3d0c2073c39bc02c7)
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/417ffd8aa96223e6f0d16d9c_rw_1920.jpg?h=41ae967c6935e8fd4cf7682625aade6c)
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/0e22ac2b66204d89336a4aa9_rw_1920.jpg?h=ab370c478051eeb22c29c48f2493a84a)
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/5ba3f96f5907f25fa21d6237_rw_1920.jpg?h=8eb4a33ae18fcde49c311fc5f4da828e)
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/93cf97b0c3beba0646c613b2_rw_1920.jpg?h=91b832fa00a2e8f6de0e905d472097a4)
Client: ETC / Solar Entertainment Corporation
Channel Head: Grace Pazcoguin
Direction: Acid House
Concept & Design: Ivan Despi
Animation & Idents: Gerone Perez & Jo Gregorio
Music: Diego Mapa
Reel edit: MC Panes
Music: Youtube Audio Library
Channel Head: Grace Pazcoguin
Direction: Acid House
Concept & Design: Ivan Despi
Animation & Idents: Gerone Perez & Jo Gregorio
Music: Diego Mapa
Reel edit: MC Panes
Music: Youtube Audio Library