We were approached by NAGARAYA to collaborate on a 15 spot with the goal of revitalizing the decades-old brand through motion.
We thought of pushing the bar further and creating a new character and set of elements, setting them up to create a new campaign.
This is the 1st spot that we worked on for them. :)
We thought of pushing the bar further and creating a new character and set of elements, setting them up to create a new campaign.
This is the 1st spot that we worked on for them. :)
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/0f5cbc8c-917c-4316-a7fa-daf3c2506643_rw_1920.jpg?h=c499c726d9d613b615e030045b63cb49)
This is the initial styleframe that we had as we were developing the look and feel of the piece.
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/12bba2e8-3bd8-4ddc-9ea7-bd665afb50d1_rw_1920.jpg?h=7053b3bb78646a3c8cb9f7647eb99e45)
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/da20aec5-00e5-494c-b069-7cb0818d11c2_rw_1200.jpg?h=1d0221e5d01d07d7aed4f9e464892096)
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/9ab7cf2c-86c8-49b7-9725-f33584b66192_rw_1920.jpg?h=2896ef22a94e236177958a2424693002)
Client: NAGARAYA
Concept & Direction: Acid House
Character design & animation: Gerone Perez
Element design & animation: Jo Gregorio
Compositing: Ivan Despi
Music: Diego Mapa
Concept & Direction: Acid House
Character design & animation: Gerone Perez
Element design & animation: Jo Gregorio
Compositing: Ivan Despi
Music: Diego Mapa
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/6abf5789-2a79-423a-9bde-337e307e664c_rw_1920.jpg?h=a577e9ba954b08f07e8c4f75e6023331)