We were approached by NAGARAYA to collaborate on a 15 spot with the goal of revitalizing the decades-old brand through motion.
We thought of pushing the bar further and creating a new character and set of elements, setting them up to create a new campaign.
This is the 2nd spot that we worked on for them. :)
We thought of pushing the bar further and creating a new character and set of elements, setting them up to create a new campaign.
This is the 2nd spot that we worked on for them. :)
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/dec89a8c-4c8b-49cf-aec5-2eea6e32840e_rw_1920.jpg?h=bafd8e43454cc4331be409e998de8bbb)
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/caea3fe3-2cf0-4333-b271-1d1d46a3b821_rw_1920.jpg?h=013f14fe35f7b78fb2d09f7404d1902d)
Nagaraya also wanted to create a new spot that now focuses on a dude! What followed is a rollercoaster of 8-bit pixel elements, robots, karate, and of course, Japan!
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/fd20e7bd-b555-4023-a93a-af7d3b52fd0f_rw_1920.jpg?h=37baf28cd6cdbe1d418cf210791218d5)
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/75a55527-8917-4b5e-b1e1-938f59f198f7_rw_1920.jpg?h=a8324246ddcf25aea50fb275af66be88)
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/172c90ab-33ca-407a-ac76-23cf44d71731_rw_1920.jpg?h=b029657434e557d42d07fbac6f869c4d)
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/f42ed1b6-28e4-4245-89cb-bf9dac8f9430_rw_1920.jpg?h=eb0ffb9247440bdc38d6d2685e451875)
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/ea41f0af-dae4-479c-8a96-7b69a76691ea_rw_1920.jpg?h=9323bdb1cdbd40a3e72cee94e490ccba)
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/c59bf71e-f82c-421e-9cea-558942d8eeca_rw_1920.jpg?h=ff0eebaf42b9070778fa4df01beae51d)
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/c94e4f15-87b2-4f9c-a7e8-18ba9135b7ef_rw_1920.jpg?h=9b4af1722e5a7da5adf5964a06a87ce2)
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/41bfdda0-7068-4df6-9bfe-b7a0f56d794a_rw_1920.jpg?h=a2e9027210f7be7d2ffe4634a4223278)
Also made a shirt inspired by the spot!
![](https://cdn.myportfolio.com/f226e0b694232365ee7aaee82e976cc9/6eff6457-0a54-4cd6-91fe-e9c7d75ada2f_rw_1920.jpg?h=2736550b4acd1c80d22cf83887845bd3)
Client: NAGARAYA
Concept & Direction: Acid House
Character design & animation: Gerone Perez
Element design & animation: Jo Gregorio
Compositing: Ivan Despi
Music: Diego Mapa
Concept & Direction: Acid House
Character design & animation: Gerone Perez
Element design & animation: Jo Gregorio
Compositing: Ivan Despi
Music: Diego Mapa